Graphic Designer, Publication Design, Advertising Design, Logo Design, Architectural Photo, Aerial Photo
 

Publication Design

Samples of our Publication Design work

Effective publication design affords the client a greater response from their publications. Whether it is a graphic design for a book, catalog, brochure, website or annual report the cover is of paramount importance. We work to find the right mixture of attractive graphic elements with headlines and text that can quickly relate the contents of the publication.

This all takes into consideration the client's product or service and the market audience that will be viewing it. We also strive to enhance the readability and attractiveness of the interior text portion of the publication, keeping a close eye on how the text, photos, graphic elements (and sometimes charts and tables) relate to each other as well as to the viewer's eye.

We strive to use the text and graphic elements to pull the eye through the information to increase the comprehension of the subject to the viewer.

The process first involves research into

  1. the client's product or service,
  2. the appropriate graphic design for their specific market and
  3. what the competition has produced for the same type of product or service.

We use this research to provide three concepts that satisfy the requirements for the cover design and the interior layout, colors and graphic elements.

The client then responds to the first round of rough concepts with comments on which graphic design elements work the best to satisfy their needs.

This process is repeated for the second and third rounds which refine the imagery until a satisfactory design is selected.

Once the graphic design has been finalized the final step is to produce the publication. The files are checked, then re-checked and checked again.

Following the client's approval the publication goes through a detailed pre-press session to put it into the appropriate format, size, and color specifications for printing.

Our Publication Design specialize in offset litho print production but are also well versed in setting up print files for digital, screen, web, letterpress and flexographic printing processes.

Plan>It Interactive
Plan>It Interactive
The fourth and most recent edition of Plan>It Interactive catalog designed, produced and printed DeNador since the company's inception in 1997.
UCC&R Annual Report
UCC&R Annual Report
An annual report designed for United Camps, Conferences & Retreats using photos and descriptive text to present the annual activities, financials and growth of the company.
Two Bunch Palms
Two Bunch Palms
Offering Memorandum for the sale of Two Bunch Palms a hot springs resort in Desert Hot Springs, CA for Bob Eaton of Colliers International Hotels.
Trends the First Edition
Trends the First Edition
The cover of Trends in the Hotel Industry 1992 which was our first cover for PKF Consulting. They'd moved their headquarters to San Francisco and hence the reason for the aerial photo of the Financial District.
Walkup Corporate Brochure
Walkup Corporate Brochure
After completing their identity, Walkup law office hired me to design and print a corporate brochure to represent them. This first version won awards for design as well as print production from PINC.
Treat Towers OM
Treat Towers OM
This complex offering memorandum was designed and printed for the sale of Treat Towers by Cushman & Wakefield, San Francisco. It featured 6-color printing plus a stepped-page design to easily access various sections of the book.
NDCJC
NDCJC
The first Northern District of California Judicial Conference held in Monterey, CA featured a wonderful photo of the Monterey Plaza Hotel & Spa located at the foot of Cannery Row.
Trends 1999
Trends 1999
This edition of Trends features a photo montage, starting at the bottom with a shot of NYC at the turn of the century blended with future images wrapped in the ring of a clock face.
PikeNet Forum Conference
PikeNet Forum Conference
The cover of a portfolio of attendees and distributors for the PikeNet Forum, an annual commercial real estate conference.
Park Manor Suites OM
Park Manor Suites OM
An offering memorandum created for Colliers International Hotels for Park Manor Suites, an elegant hotel opposite Balboa Park in San Diego, CA.
Hong Kong Association
Hong Kong Association
The cover for a brochure for the Hong Kong Association of Northern California, that details the advantages of increased business and trade between California and Hong Kong.
Trends 2008
Trends 2008
Trends in the Hotel Industry cover depicting the concern of the coming economic downturn. At that time oil was thought to be the culprit.
Plan>It Interactive Catalog
Plan>It Interactive Catalog
The third cover designed for Plan>It Interactive catalog. This utilizes a space theme that had been the focus of the advertising imagery for the company.
400 Post
400 Post
An offering memorandum for 400 Post Street, SF, CA. A premier location at the corner of Powell St. and Post St. facing Union Square. This is another 6-color job for Cushman & Wakefield, SF with a staggered page design to delineate sections in the book.
D2 - The DeNadors' Second Album
D2 - The DeNadors' Second Album
CD cover for D2 - The DeNador's Second Album featuring original rock music by Dudley and Zander DeNador. Recorded and engineered by Robert Berry, SoundTek Studios, Campbell CA. and mastered by George Horn, Fantasy Studios, Berkeley, CA.
Trends 1997
Trends 1997
The cover for this edition of Trends in the Hotel Industry was conceived by Gary Carr, former Director of Marketing, PKF Consulting, SF, CA and was a lot of fun to put together.
Ladera Above & Beyond
Ladera Above & Beyond
Listing brochure cover for Ladera, a resort property located on the island of St Lucia in the Lesser Antilies. This 6-color plus gloss spot UV was designed and printed for Horwath Hospitality & Leisure, LLC, Miami, FL.
Crowne Plaza OM
Crowne Plaza OM
Offering memorandum designed and printed for Colliers International Hotels, SF. This OM as well as 400 Post features photography by Duane Brovan.
Radisson Dublin OM
Radisson Dublin OM
Offering memorandum designed and printed of Radisson Dublin for Colliers International Hotels, SF, CA. This OM also features photography by Duane Brovan.
Trends 2000
Trends 2000
Trends in the Hotel Industry 2000 portrayed the influence of the digital era right in the middle of the dot com boom and bust.
Coratur
Coratur
Cover of a listing brochure and OM for the Dominican Island resort of Coratur. This was designed and printed for Horwath Hospitality & Leisure, LLC, Miami, FL.
King Ventures Portfolio
King Ventures Portfolio
Offering memorandum produced for PKF Capital, for the sale of a portfolio of hotels including Apple Farm, SLO, CA, Inn at Morro Bay, Morry Bay, CA and Marina Dunes, Marina, CA. Also features photography by Duane Brovan.
Cobblestone Inn OM
Cobblestone Inn OM
Offering memorandum for the sale of Cobblestone Inn, Carmel, CA. In addition to the design, this project features aerial and architectural photography by Dudley DeNador.
Trends 2010
Trends 2010
The 2010 edition of Trends in the Hotel Industry portrayed the turbulent economic times and the coming merger with Colliers International. Note the flag on the bow.
DoubleTree Carson
DoubleTree Carson
Design and printing of an offering memorandum for the sale of DoubleTree Carson by Colliers International Hotels, San Francisco, CA.
DoubleTree Carson Text
DoubleTree Carson Text
This is a sample of the text section of the DoubleTree Carson OM, designed and printed for Colliers International Hotels.